This is my favourite piece in my portfolio
Can you tell I had a lot of fun creating it from scratch? The design process was time consuming and tricky, especially with finding the right stock imagery, however the end result was completely worth it.
This visual was conceptualised and art directed by me
My design turned into attention-grabbing illuminated billboards
These special build billboards are a part of a larger £1m campaign running on across roadside, rail and underground sites in the UK. They incorporate 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs of the i3.
Key parts of the car are separately illuminated to highlight the models hi-tech eco-friendly features and electric inner workings, while a cutting-edge printing technique accentuates the contrast with the backlit skin.